The results of a google search made the group realise how expert and practised they were as artists in collaborative activity – and it was very funny. Googled collaboration had brought up lots of sets of instructions and edicts from IT companies – obviously collaboration is thought of as a ‘good thing’ for IT professionals. They were all trying to pin down procedures in a way that seemed to us as ‘creatives’ completely off beam and just strange. For example, one recommended that the first thing you must do is ‘establish governance structures’. This realisation that we do this and do this effortlessly was quite important to the participant who thought that we should shout more about this.